Provider Brief

For Moorfields and UCL Centre for Eye Health

Introduction

Moorfields Eye Hospital is seeking to commission a supplier to provide a small, interactive display exploring research, science and the arts as part of a move to our new site, the Moorfields and UCL Centre for Eye Health, in 2027.

This project forms part of our expanded creative programme on the new site – led by the Joint Creative Programme Committee. The Oriel Creative Programme will bring together art, science on show, and heritage to celebrate innovation, deepen our understanding of sight, and reflect the humanity at the heart of eye health. The programme aims to connect research, education and care with lived experience, while making the work and history of Moorfields and the UCL Institute of Ophthalmology visible.

This is an opportunity to collaborate with patients, staff and students to execute this vision and contribute to a new landmark hospital at the heart of the Knowledge Quarter.

Background to the Oriel Project

Oriel is the joint partnership between Moorfields Eye Hospital NHS Foundation Trust, the UCL Institute of Ophthalmology (IoO) and Moorfields Eye Charity that will move services from City Road to a new, integrated centre in St Pancras, Camden.

This is our opportunity to create a world-leading centre for advancing eye health that is keeping with the excellence of our talented workforce. Harnessing the expertise of the partners under one roof will enable us to deliver the highest-quality care, research, and education.

Our vision is to create an environment for innovation to flourish, inspiring improvements in people’s sight. The new centre will be accessible and flexible, enabling us to deliver the highest clinical care and attract and retain the best ophthalmic scientists, educators, and clinicians. The building is scheduled for handover in early 2027.

The Science on Show commission

Science on show at Oriel

As part of the new creative programme, we are seeking to appoint a supplier to deliver a freestanding ‘Science on Show’ display in the main atrium, on the upper ground floor beside the entrance to the children’s health centre. This is a relatively small, unmarked space, approximately 5m in diameter.

The display will reflect the importance of the Oriel partnership to research and innovation, through images, text and interactive features. The structure will need to be freestanding, as there are no walls in the space. There are power and data floor sockets.

The display should be flexible enough to ensure it’s possible to add stories and enable refreshes at six-monthly or annual intervals. Content will draw on research and innovation across the partners, engagement activity and patient stories, guided by the overarching interpretation plan.

Creative vision

This commission seeks to deliver the creative programme vision for the new site, which was co-produced by staff and patients in 2025. This vision is underpinned by 5 principles:

Principle

Application to commissioning

Integration

Ensure art, heritage and science on show are seamlessly integrated within the building design and complement the wider interior environment and approved installations.

Accessibility and inclusion

Embed inclusive design principles and comply with accessibility standards and statutory requirements, incorporating multisensory, tactile, auditory and interactive approaches where appropriate.

Connection and participation

Reflect stakeholder and user engagement outcomes by enabling collaborative and participatory practice through workshops, residencies and co-creation.

Legacy and continuity

Create a sustainable and enduring programme that builds on the history of partner organisations while supporting future development and evolving user needs.

Sustainability and partnership

Foster partnerships, responsible commissioning practices and long-term stewardship of cultural and creative assets.

Interior design context

The Oriel interior design strategy establishes several key parameters that the final display must bear in mind:

  • A level-based colour scheme with specific wildflower-inspired colours assigned to each floor

  • Contrast requirements between floors (10-15 LRV), walls (90 LRV), and doors (30 LRV)

  • Multi-sensory approach incorporating tactile, visual, and acoustic elements

  • Consistent application of materials and finishes to support intuitive navigation

The Science on Show display must complement and enhance this strategy while maintaining accessibility for all users. The location of the display close to the children’s health centre also means that it needs to be accessible to a range of ages, including children and young people.

Detailed deliverables

We are seeking a partner to work with the Oriel programme, Creative Programme Committee and wider Oriel stakeholders to deliver one of our approved new commissions: a freestanding Science on Show display.

Inputs:

The final display needs to meaningfully embody the following core inputs:

  • The Oriel Creative Programme Commissioning Strategy

  • The Oriel interior design strategy

  • Identity and branding guidelines from each organisation

  • The perspectives of users from the Oriel Creative Programme Report (2025), other relevant user groups (in particular CYP groups eyeYPAG and Moorfields Youth Forum) and accessibility specialists

  • Content input and feedback from the Creative Programme Committee’s Task & Finish Group on new commissions

  • Building operations input for, ICT, maintenance, cleaning etc

  • British Standards 8300 for accessible and inclusive environments

  • Oriel signage standards

  • RNIB standards for accessible signage

  • PAS 6463 on neurodiversity and the built environment

  • The Moorfields Green Plan and environmental sustainability

N.B.: There may be proposed or agreed derogations from these documents, but it will be important to reflect where these exist and why, in the final proposal. Some of this will need exploring with stakeholders during the course of developing the proposed final display.

Outputs: Design, development and final delivery and installation of a ‘Science on Show’ display

This display must be built upon meaningful engagement and stakeholder feedback, as well as be realistic and consider practical constraints for implementation.

Core deliverables:

  • A freestanding display that creates a clearly defined exhibition area, within a maximum space of 5m diameter (may be smaller);

  • Design and print of panels, incorporating text and images provided by the Task and Finish Group;

  • Digital and/or other interactive elements integrated into the display (incorporating film and audio footage provided), accessible to children and young people;

  • Tactile and audio elements for multi-sensory access.

What success looks like

Success is the delivery and installation of a Science on Show display, which has been developed through meaningful user engagement, input from researchers and clinicians, is aspirational but realistic and deliverable within constraints, has the full support of key Oriel stakeholders and provides a clear implementation plan for others to deliver.

The final installation with be:

  • Installed and functioning, with no further technical input required from specialists post-delivery;

  • User-centred and accessible to all building users, especially those with sight impairment;

  • Compliant with all relevant accessibility standards and building regulations;

  • Adaptable, enabling replacement of individual elements for future updates or repair;

  • Include detailed specifications for the operation of digital elements and any ongoing maintenance and cleaning needs.

Project delivery requirements

  • Full coordination with creative programme, including liaising with other sub-contractors where necessary.

  • Capability to begin in January 2027, with final delivery and installation taking place in summer 2027, with exact dates to be confirmed.

Reporting structure

The display consultant(s) will work closely with the creative programme curator, reporting to the social value workstream lead(s) and be accountable to the workstream senior responsible owners (SROs).

Draft and final designs must be approved by the Creative Programme Committee and Oriel Design Advisory Group, to ensure that they are in keeping with the building and inclusive design principles. Planning approval or consent is not required.

Regular progress updates required:

  • Attend monthly meetings with the creative programme task and finish group leads

  • Regular progress meetings with the creative programme worksteam

  • Technical coordination sessions with ICT, building operations and estates teams

  • Ad-hoc updates and reports, as needed.

Minimum requirements

Essential capabilities:

  • Proven track record in design, delivery and installation of displays and exhibitions

  • Co-design experience with diverse user groups and accessibility standards knowledge

  • Integration experience with artwork, donor recognition, and creative programmes

  • 8-month delivery capability starting in January 2027

  • Coordination capability with creative and other partners

Submission process

To evaluate and differentiate our preferred partner we request a written submission from interested agencies/individuals/consultancies by 5pm on Wednesday 9 December.

Your complete submission should be no more than 6 A4 pages in total, and include a one page outline targeted to children and young people, to be scored by Moorfields Youth Forum and eyeYPAG representatives. 

In your brief, please address the following:

Financial proposal

The lowest bid received will receive the highest mark and then all other bids will be scored as a percentage difference against that lowest bid.

Qualitative criteria

Number

Title

Requirement

Value of response

1

Understanding and approach

Please describe your approach to creating a Science on Show display, including the potential structure and design of a small display area and an estimated timeline and milestones.

25% of QS

2

User engagement and accessibility

Please describe how you will engage with building users including those who have varying levels of sight loss to ensure the display incorporates a range of needs and ideas.

15% of QS

3

Youth Audience

One of the key audiences for this display is children and young people. How will you ensure this design is accessible and engaging for a range of ages and access needs?

15% of QS

4

Digital and interactive elements

Explain how you will incorporate digital and interactive elements into the display within a limited budget.

15% of QS

5

Sustainability and social value

Detail how, through the delivery of the contract, you will address the following areas: Carbon and Environmental Impact, Circular Design and Future Adaptability through reusability, longevity, and minimal future waste and contribute to NHS priorities such as health equity, diversity, and inclusion.

15% of QS

6

Relevant experience

Please provide details of two relevant projects where you have successfully delivered exhibitions or displays in healthcare environments with accessibility requirements. Include reference details where possible.

15% of QS

Evaluation methodology

Each item will be scored on a 0-5 scale by panel members, which will include children and young people.

Overall Evaluation Weightings:

  • Qualitative Score: 70%

  • Financial Score: 30%

  • Total: 100%

Contract terms and timeline

Contract duration:

8 months from contract award

Indicative start date:

11 January 2027

Key Milestones:

  • Month 1-2: user engagement, proposal development, initial design concepts

  • Month 3: presentation of outline, design development

  • Month 4-5: content integration, digital strategy, user feedback

  • Month 6: final design approval, final content creation and testing

  • Month 7: manufacture, specifications, maintenance considerations

  • Month 8: final installation and testing, handover

What this contract does not include:

  • Generation of content for display (provided as input)

  • Ongoing maintenance or updates (handover to be provided)

  • Signage or display outside the Science on Show area

Procurement timeline

  • Submission deadline: Wednesday 9 December

  • Evaluation period: Thursday 10 – Friday 18 December

  • Decision made by: Tuesday 22 December

Further information

For more information or to discuss this brief in more detail, please contact Sarah Chaney, Oriel Creative Programme Curator, on sarah.chaney1@nhs.net.