Our motivation, purpose and values

Our motivation

People’s sight matters.


Our purpose

Working together to discover, develop and deliver excellent eye care, sustainably and at scale.

Looking ahead to the opportunities and challenges of a changing world, we need to build on our heritage of expertise in eye care, research and education and adapt for the future so that we continue to be relevant and add value for our patients.


Our values

Our values are equity, excellence and kindness. We have updated our values to emphasise how we aspire to treat our patients and each other.


Our strategy

Our 2022 - 2027 strategy brings together all aspects of our work across clinical care, research and education and applies to our NHS and private services, both in the UK and internationally.